Hanoi, Vietnam – Hanoi’s homegrown burger chain Chops has launched its “Eating for Newborns” campaign, which donates 10,000VND to the baby saving NGO Newborns Vietnam every time a customer orders “The Chop” burger.
The project, which was launched with a visit to a local Hanoi maternity ward and a star-studded eating event, is an ongoing initiative by Chops to support the NGO in its mission to end all preventable deaths in Vietnam.
“Our goal is to raise $500,000 a year for training and this year we have a special appeal to fund ambulances to bring sick babies safely to Hanoi,” said Suzanna Lubran, Executive Director, Newborns Vietnam.
“We want to end preventable newborn deaths in Vietnam,” she added. “We work with public hospitals to provide specialist UK training to give every baby the best possible start in life and to improve the survival of babies that are born too soon, too sick and too small.”
Discussing his inspiration for this new initiative, Chops owner Richie Bardsley said: “I first found out about Newborns Vietnam because the charity cycling events. It got me thinking about how we could help at Chops. And now that I’m expecting a baby girl in 2020, it’s really something I can get behind!”
The launch event at Chops Ngoc Khanh was attended by the British Ambassador Gareth Ward, singer Ho Ngoc Ha and actor Kim Ly, the Newborns Vietnam team and Chops staff.
“Chops is one of my favourite places to go with family for a weekend brunch,” said British Ambassador Gareth Ward. “And now I can combine the guilty pleasure of a tasty burger with a donation to Newborns Vietnam. It’s a great charity, which helps children from across Vietnam to survive despite a difficult start to life. These children will grow up to be happy and healthy in the future.”
Actor Kim Ly, another diner at the Chops’ charity event, commented: “It’s a great honour for me to be a small part of Newborns Vietnam. A fantastic organisation that sets out to create a great, fair start for every newborn child and their families.”
With previous ‘eating for a cause’ schemes raising up to £2 million, the Chops and Newborns combination hopes to make significant, life-saving improvements for Vietnam’s newborns.
“This is an amazingly important effort, it is a first for Vietnam!” Suzanna added. “Eating is simple, enjoyable and fun, it is open to everyone, families and friends can enjoy a great meal and support a great cause. 85% of our funding comes from endurance sports with men and women from all walks of life taking on incredible challenges.”
Richie added: “All people have to do is continue to enjoy our flagship burger “The Chop” as normal! We’ll do the rest by donating 10,000VND to Newborns Vietnam for every burger ordered.”
About Newborns Vietnam:
80% of Newborn deaths are preventable. Over 500 babies born every day in Vietnam need special care at birth and the hours thereafter. Newborns Vietnam is a UK registered charity dedicated to improving the survival chances of newborn infants and promoting the health of newborns and their mothers. Our ‘Eating for Newborns’ campaign donates funds for specialist UK training and life-saving equipment to improve the survival of babies that are born too soon, too sick and too small. Together, we can end preventable newborn deaths.
Chops is a gourmet burger restaurant with something for everyone across three locations in Hanoi. Since 2015 it’s been serving homemade burgers and indulgent sharing platters paired with local craft beers. Now, to help Newborns Vietnam reach its Countdown To Zero initiative, Chops is donating 10,000VND from every flagship burger it sells. Look out for “The Chop” burger on the menu and buy one to make your donation.